As Australia’s leading experiential tourism group, Outback Spirit forms part of Journey Beyond, a national business focused on bringing Australia’s most unique and iconic experiences to life through exclusive travel experiences.

In working collaboratively with Journey Beyond’s marketing team, Jagat were commissioned to produce a suite of film, stills and drone assets for Outback Spirit to utilise across TVC, print, website, social and other sales and marketing channels.

While this symbolic suite of assets reflects a guests’ experience per region Jagat brought to life the individual stories of Ngauwudu Safari Camp in Mitchell Plateau, Murwangi Safari Camp on Arafura Swamp, and Seven Spirit Bay on the Coburg Peninsula. All areas of immense cultural significance, these assets were created to evoke a desire to travel, through highlighting the flora, fauna, Indigenous culture, and exclusive accommodation within this very special part of the world.

While an overall brand piece for Outback Spirit, these assets double as content to be shared with individual properties for use throughout their channels.

Services Provided

Concept, Storyboarding, Production Management, Creative Direction, Art Direction, Casting, Styling, Photography, Videographer, Directing, Hair and Make-up, Postproduction and final asset delivery