JAGAT - ALILA Global

ALILA

Crafting rare and intimate experiences for well-travelled guests looking for reflection and impactful connections, Alila is a luxury hotel brand offering private spaces and bespoke journeys within Indonesia, Malaysia, India, Oman, China, and the United States.

Seeking a campaign that would launch their new brand identity and vision globally as a sanctuary of contemporary elegance, Alila commissioned Jagat to create an overarching evergreen campaign that would communicate Alila’s distinct brand perspective while working seamlessly across traditional and non-traditional marketing channels.

Grounded in a respect for nature and the global community which enhances the reimagined Alila, Jagat produced a multifaceted, large-scale, complex production across five countries, over the duration of two months. Throughout the process, Jagat captured video and stills to create a suite of collateral including four short films aimed at welcoming all to explore within Alila and to experience a more connected world.

Services Provided

Concept, Production Management, Creative Direction, Client Direction, Casting, Styling, Makeup, Postproduction

alilahotels.com

ANI Private Resorts

With footprints in Anguilla, Thailand, the Dominican Republic, and Sri Lanka, ANI Private Resorts are billed as the ‘world’s first private resort collection’. An all-inclusive exclusive retreat, each property is designed for a single group of guests, with amenities, tailored to guests’ requests.

Bespoke luxury at its absolute finest, ANI required a suite of visual assets – video and stills, consistent with their visual strategy to communicate the exclusivity of the brand. Throughout eight shoots, across four locations, Jagat utilised 60 cast members to provide a wholistic production, creative direction, and a consistent elevated visual identity in line with the price point of the product. Deliverables are currently used across all channels including global PR agencies, website, social media, and trade shows.